Case Studies

New website is on the fashion pulse!

Founder and Director of Shop Pulse, Alice Ratcliffe is a law student at the University of Aberdeen but has always had a strong head for business and entrepreneurship. She first ventured into the world of fashion with her popular shopping blog, Miss Fashion Whore in 2009. As the blog's readership rapidly grew, so did the demand for frequent fashion and product updates. It was this overwhelming response that was the initial catalyst for Shop Pulse. Alice came to PSYBT for business help and advice and was awarded a £250 market test grant to spend on internet advertising for the new website. Shop Pulse is the ultimate online portal for fast-fashion. They deliver live updates of the latest products to hit a huge range of designer and high street stores. Making sure users are the first to know what's just landed and where to buy it.

The website currently has product feeds for twenty three of the hottest online womenswear retailers, including ASOS, Topshop and Matches Fashion. They also hope to expand this to include menswear in time for summer 2010. The site is easy and fun to use. Visitors simply click on their desired item and then are instantly redirected to the relevant online retailer where they can browse and buy if they wish. The perfect remedy for those tired of trawling through the web in search of that perfect new look. The site also includes must have and addictive shopping features such as 'Got to Have It', which is Shop Pulse's daily pick of the most fabulous new products and 'The Edit', Shop Pulse's weekly style newsletter which is sent directly to subscribers inboxes. Alice spoke of the future and her ambitions for the Shop Pulse; "I'm so excited to have turned my vision into a reality! We have huge ambition for Shop Pulse and have many ideas and plans for future expansion. The next step for the site is to try to secure funding and investment. As a young start up company this will be crucial for our development and growth. In the future I want to see Shop Pulse up there with established household names, such as Shop Style and Empora.”

For all the latest product updates and shopping news, log on to www.shoppulse.co.uk.