Case Studies

Boutique 26

Support from PSYBT in the form of a Market Test Grant was a much appreciated financial boost that helped Boutique26.com get to where it is today.  Boutique26 is a fashion e-tailer and host of pop-up shops, based in Aberdeen.  Owner, Melanie Thom   established her business in November 2011. A self-confessed clothing and accessories addict, she believes style should be about individuality, confidence and comfort.

Selling primarily via their website, www.boutique26.com, Melanie aims to offer a virtual experience equivalent to that of being in a store.  Stocking approximately 20 contemporary brands such as Sugarhill Boutique, Maggie + Me, Little Mistress, Marla London and Kissika, their product range consists of women’s clothes, footwear and accessories.  She has even recently satisfied a request from a TV show to contribute to gift bags for celebs Denise Van Outen and Alexandra Burke!  

During 2012 Melanie is totally focused on developing her online presence and growing a loyal customer base, in what is a highly competitive market.